Course

Type

Course

Code

Course Name

Credit

Hours

Semester

General Education Compulsory Courses

TS511

Cultivation of Morals & Ethics

2

34/12

2

TS512

Basic Theory of Marxism

3

51

4

TS513

Survey of Modern Chinese History

2

34

7

TS514

General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics

6

102/34

5-6

TS612

Applied Writing

1

17

4

TS651

College EnglishⅠ-Ⅳ

12

204/68

1-4

TS841

Physical EducationⅠ-Ⅳ

4

120

1-4

TS691

Higher MathematicsⅠ-Ⅱ

7

119

1-2

TS741

Fundamentals of Computer Technology

3

51/25

1

TS742

Database and Application

3

51/25

2

TS221

Principles of Management

2

34

2

TS001

Principles of Economics

2

34

3

TS481

General Theory of Law

2

34

1

TS999

Career Guidance

1

17

7

Subtotal

50

902/164

General Education Optional Courses

Restricted Optional Course of Humanity and Art Education

2

34

2-7

Optional Course of General Education

12

204

2-7

Subtotal

14

238

Discipline Basic Courses

XK611

Theory of Journalism

3

51

2

XK612

Theory of Communication

3

51

3

XK614

News collecting and writing

3

51/17

3

XK615

History of Chinese and foreign news communication

3

51

3

XK613

Theory of modern advertisement

3

51/17

4

XK616

Marxist news Thought

2

34

5

XK617

Media Operation and Management

3

51

5

XK618

Theory Of New Media and Digital Communication

3

51

6

Subtotal

23

391/34

Major Compulsory Courses

ZY619

History of Ancient Chinese Literature

3

51

1

ZY620

History of Modern and Contemporary Chinese Literature

2

34

2

ZY621

Logic and Expressions

2

34

3

ZY622

News Edition and Comments

3

51/17

4

ZY185

Public Relations

3

51

5

ZY221

Marketing studies

2

34

5

ZY632

Modern advertising scheme

3

51/17

5

ZY625

Integrated Practice of Collecting ,Writing , Edition and Comments

3

51/34

5

ZY623

Radio and Television Journalism

3

51/17

4

ZY631

News Photography

2

34/17

6

ZY626

Integrated Marketing Communications

3

51/17

6

ZY627

Press Release Studies

2

34

6

ZY628

Media Economics

2

34

6

ZY629

Media market research

2

34/17

7

ZY630

Media Marketing Practice

3

51/34

7

Subtotal

38

646/170

Total

111

1939/368

Major Optional Courses

ZX775

★FrontPage design

2

34/17

3

ZX611

History of Foreign Literature

2

34

3

ZX612

Principles of Aesthetics

2

34

3

ZX613

Research to Mass Culture

2

34

3

ZX615

★Financial Report

2

34

4

ZX616

Introduction to Chinese Culture

2

34

4

ZX631

★Communication Skills

2

34

4

ZX614

professional English

2

34

5

ZX617

★Videography foundation

2

34/17

5

ZX319

The basis of accounting

2

34

5

ZX618

Analysis of Chinese and foreign news masterpiece

2

34

5

ZX619

Communication Ethics and Law

2

34

5

ZX525

Introduction to Sociology

2

34

5

ZY228

Consumer Behavior

2

34

6

ZX620

Studies on in-depth reporting

2

34

6

ZX621

★Computer Aided Layout

2

34/17

6

ZX318

Financial Management

2

34

6

ZX223

Business Negotiation

2

34

6

ZX622

Advertising Media Planning

2

34

7

ZX221

Entrepreneurship

2

34

7

ZX225

Human Resource Management

2

34

7

ZX623

Development trends of new media topics

2

34

7

Subtotal

22

374/51

Practice

HBUE-

Required

Current Affairs and Policy

Lecture

1-8

Military Theory and Training

2

√

1

Graduation Practice

4

√

8

Graduation Thesis (Project)

4

√

78

Social Practice

2

√

1-8

School-

Required

Term Paper

2

√

6

E-Paper Design competition

1

√

2-7

Major Practice

2

√

6

Total

17

Course

Type

Course

Code

Course Name

Credit

Hours

Semester

General Education Compulsory Courses

TS511

Cultivation of Morals & Ethics

2

34/12

2

TS512

Basic Theory of Marxism

3

51

4

TS513

Survey of Modern Chinese History

2

34

7

TS514

General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics

6

102/34

5-6

TS612

Applied Writing

1

17

4

TS651

College EnglishⅠ-Ⅳ

12

204/68

1-4

TS841

Physical EducationⅠ-Ⅳ

4

120

1-4

TS691

Higher MathematicsⅠ-Ⅱ

7

119

1-2

TS741

Fundamentals of Computer Technology

3

51/25

1

TS742

Database and Application

3

51/25

2

TS221

Principles of Management

2

34

2

TS001

Principles of Economics

2

34

3

TS481

General Theory of Law

2

34

1

TS999

Career Guidance

1

17

7

Subtotal

50

902/164

General Education Optional Courses

Restricted Optional Course of Humanity and Art Education

2

34

2-7

Optional Course of General Education

12

204

2-7

Subtotal

14

238

Discipline Basic Courses

XK611

Theory Of Journalism

3

51

1

XK612

Theory Of Communication

3

51

2

XK614

News collecting and writing

3

51/17

2

XK616

Marxist news Thought

2

34

2

XK615

History of Chinese and foreign news communication

3

51

3

XK613

Theory Of modern advertisement

3

51/17

3

XK617

Media Operation and Management

3

51

4

XK618

Theory Of New Media and Digital Communication

3

51

5

Subtotal

23

391/34

Major Compulsory Courses

ZY619

History of Ancient Chinese Literature

3

51

1

ZY620

History of Modern and Contemporary Chinese Literature

2

34

2

ZY631

History of Chinese and foreign advertisement

2

34

3

ZY624

Creativity and writing of advertising copy

3

51/17

4

ZY900

Advertising photography

2

34/17

4

ZY632

Modern advertising scheme

3

51/17

5

ZY633

Advertising Operation and Management

3

51

5

ZY634

Studies on Advertising Media Affairs

2

34

5

ZY901

Designing Basic

3

51/17

5

ZY902

Computer Design

3

51/17

6

ZY185

Public Relations

3

51

6

ZY221

Marketing studies

2

34

6

ZY229

Consumer Behavior

2

34

7

ZY635

Advertisement Market Research Methods and Techniques

2

34

7

ZY626

Integrated marketing Communications

3

51/17

7

Subtotal

38

646/102

Total

111

1939/300

Major Optional Courses

ZX775

★Front page design

2

34/17

3

ZX612

Principles of Aesthetics

2

34

3

ZX611

History of Foreign Literature

2

34

3

ZX617

★Video graph foundation

2

34/17

4

ZX631

★Communication Skills

2

34

4

ZX525

Theory of Society

2

34

4

ZX624

Classic Advertisement Case Analysis of Chinese and Western

2

34

5

ZX625

Introduction to advertising of Film and Television

2

34

5

ZX626

★Advertisement Process Management

2

34

5

ZX630

Advertisement Psychology

2

34

6

ZX619

Communication Ethics and Law

2

34

6

ZX223

Business Negotiation

2

34

6

ZX234

Services Marketing

2

34

6

ZX627

New Media Advertisement Planning

2

34

6

ZX628

★Advertisement Communication Frontier

2

34

7

ZX629

Advertisement Effectiveness Evaluation

2

34

7

ZX609

Design for Printing Advertising

2

34/17

7

ZX236

Marketing Channel Management

2

34

7

ZX221

Entrepreneurship

2

34

7

Subtotal

22

374/51

Practice

HBUE-

Required

Current Affairs and Policy

Lecture

1-8

Military Theory and Training

2

√

1

Graduation Practice

4

√

8

Graduation Thesis (Project)

4

√

78

Social Practice

2

√

1-8

School-

Required

Term Paper

2

√

6

E-Paper Design competition

1

√

2-7

Major Practice

2

√

6

Subtotal

17

Total

164

2551/300