Regarding the basis for selecting the topic,Teacher Chen said that on the one hand, the academic history combing and research dynamics of related research at home and abroad have a certain foundation and enlightenment, providing important academic resources for follow-up research. On the other hand, the subject has unique academic value and application value relative to existing research. Teacher Chen said that exploring the construction of the country's image in the context of the mobile Internet is a major subject of great theoretical value and practical urgency. This topic is based on the three theories of visual culture theory, new media image communication theory, and national image communication theory. Its research goal is the establishment of national image construction and communication construction ideas and communication system under the background of mobile Internet.
Teacher Chen said that in recent years, short videos have flourished and their social influence has increased day by day, becoming an important form of information dissemination in the mobile Internet era. In 2020, the number of short video users in my country has reached 773 million, and the media has entered the era of video expression. Since the 19th National Congress of the Communist Party of China, General Secretary Xi Jinping has proposed "to actively innovate the discourse system and enhance communication capabilities", "tell the Chinese story well, show the world a true, three-dimensional and comprehensive China, and improve the country's cultural soft power." Short videos have become a new medium and an important force in building a country's image in the new era, and have played an active role in building a country's image in the new era and enhancing the soft power of Chinese culture.