From May 28^th to 29^th, 2022, the National Final of the Brand Planning Contest of China University Business Elite Challenge 2022 was successfully held online. The contest was jointly held by the CCPIT Commercial Sub-Council, the CCOIC Commercial Chamber of Commerce, the Commercial Culture Association of China, and the Commerce Economy Association of China. After years of cultivation and development, it has become a contest that attracted many colleges and universities, carried out in-depth school-enterprise cooperation, and widely conducted international communications in the education circle of our country, providing an innovative practice platform combining discipline competition, industry-academy cooperation, and international exchange. The contest, number 46, ranked on the national college student competition list for two consecutive years. It attracted nearly 10,000 students from more than 1,300 teams from more than 300 colleges and universities in 25 provinces, autonomous regions, and municipalities. At last, a total of 845 teams from 244 colleges and universities were shortlisted and participated in the national finals. Having undergone the process of copy review, video review, and online reply, nine teams from our school won two national first prizes, six national second prizes and one national third prize. The Hubei University of Economics won the “Best University Organizer Award.”