From May 29th to 30th, the National Finals of the Brand Planning Competition of the 2021 National College Business Elite Challenge and the (Singapore) Global Brand Planning Competition (China Regional Selection Competition) were held in Kunming. After a series of competitions, such as planning copy review, product exhibition exchange meeting and final roadshow, three teams of the School of Tourism and Hospitality Management won two national first prizes and one national second prize. HBUE also won the Best Organization Award.

The works of the three winning teams are: the work "Qiuguo S Hotel 1911" won the national first prize and the best exhibition award (instructor: Liang Hui); The work "Artist's Handmade Brand Planning Book" won the national first prize and the best display award (instructor: Wang Fan); The work "Jiaye Culture Brand Planning Book" won the national second prize and the best creative award (instructor: Cao Liu).

The entries of the three teams were strongly supported by the cooperative enterprises, and the entries were also highly recognized by the enterprises. Winning this award is also the embodiment of the school's achievements in deepening school-enterprise cooperation, deeply planting the industrial market and deeply cultivating social services according to its professional characteristics and advantages for many years.