Training objectives: This major is intended to cultivate inter-discipline and applied high-level talents in order to adapt to the development requirements of modern exhibition economy. The students will develop themselves in an all-round way with good humanities and scientific literacy and master solid basic knowledge of economics and management   and professional knowledge of MICE operation management. With   professional capabilities of exhibition planning , Operating and marketing and innovative awareness, professionalism and international perspective, they will be engaged in doing MICE business and management in MICE companies and other large or medium-sized enterprises or institutions.

Main courses: Management Science, Microeconomics, Management Information Systems, Accounting, Statistics, Financial Management, Introduction to Exhibitions, Event Management, Exhibition Marketing, Conference Management, Event Planning, Exhibition Design

Employment orientation: It is possible for the students to be engaged in project planning, market analysis, operation management, inviting exhibitors and visitors and other related business work in MICE companies. They are able to engage in marketing, exhibition planning and management in large or medium-sized enterprises and institutions.

Degree awarded: Bachelor's degree in management