From November 24 to 25, 2018, Dr. Qiu Min and 12 students of Department of MICE Economics and Management took part in 14th China MICE Training Camp. This training camp is sponsored by China Conference and Exhibition Economic Research Conference, Hanyang District Conference and Logistics Center. It is jointly sponsored by Sino-British Joint Venture Botasus Exhibition Company, Miolant Business Exhibition Company and 31 Conference Company. Through school-enterprise cooperation and contacts with trade associations, the faculty and students of the Department of Convention and Exhibition of our college have gathered for this training session and participated in the Blue Plan of the 2018 Conference and Exhibition.
This training camp is themed "The Way of Innovation in Planning and Operating Exhibition Projects". In view of various outstanding problems in the current management of Exhibition Projects, senior Exhibition Managers in the industry are selected to have in-depth exchanges with participants. During the two-day intensive study, Ms. Zhang Lan, Vice President of ReedExpo China Greater China, explained how to break through the bottleneck of exhibition sales with the example of encouraging Japan. Mr. Wang Yilei, Consultant of New Business Development of Asian Region of German International Sports Expo, introduced their exhibition project with ISPO project of Munich Exhibition Company as an example. Mr. Zhang Fan, founder and manipulator of China Exhibition Training Camp and chairman of Wuhan Huizhishi Science and Technology Information Co., Ltd., introduced how the Exhibition Manager managed the Exhibition Project Team based on his own work experience.
On the evening of 24th, four students of our department also participated in the Blue project of the 2018 exhibition. As a new exhibitor, they signed an agreement with the industry mentors and took a group photo to form a mentor-apprentice relationship. Students actively put forward ideas and future plans for the exhibition industry. Industry mentors have given us a lot of suggestions and opinions with professional attitude and unique perspective.
This intensive training camp has a close curriculum and rich teaching content, which deserves deep consideration and study. Through this training camp, students approached the industry and contacted senior experts. It is of great significance to accumulate industry knowledge, improve industry thinking and enhance professional practical ability.