on November 27, 2018, Liu Yutang, a research fellow of Hubei Academy of Social Sciences, gave a lecture on "Positive Energy of Chu Culture" to the students of Q1641, Department of Tourism Management. The meeting was chaired by Prof. Deng Zutao.

Before the beginning of the lecture, Professor Deng briefly introduced Liu Yutang's to students. During the lecture, Prof. Liu demonstratd the Chu culture from six aspects, namely enterprising spirit, invisible elephant, innovation, harmony, patriotism, integrity. The lecture made all the audience get a better understanding to Chu culture, a broaden visions and clear ideas on tourism product design and tourism image positioning. The students deeply appreciated Prof. Liu for his wonderful lecture. At the end of the lecture, Prof. Liu pointed out the direction of efforts and put forward ardent hopes for students.