News from this website (Correspondent: Deng Dong) Recently, the official list of award winners for the Hubei division of the 15th National College Student Advertising Art Competition was released. After authoritative expert reviews and media announcements, several students from our college stood out, with a total of 13 awarded works in 4 categories, including 1 second prize, 3 third prizes, and 9 honorable mentions.

The National College Student Advertising Art Competition (referred to as the Big Ad Competition) is organized by the China Higher Education Association. It is the largest advertising art communication platform for colleges and universities in China. The competition adheres to the principle of promoting educational reform, enlightening wisdom, strengthening capabilities, improving quality, and fostering virtue and talent. The competition includes nine categories: print, video, animation, interactive, radio, planning, copywriting, marketing, and public welfare projects. The Big Ad Competition is the largest national student competition, covering a wide range of universities, with high participation from students and high-quality works, making it a highly influential national student event.

Our college has always paid high attention to high-level competition projects, considering them an important means to cultivate students' practical and innovative abilities. The college uses competitions to promote teaching and vice versa, treating national-level competitions as touchstones and testing platforms for professional practical teaching reform. The award-winning works from our students in various categories closely align with the main themes of the times, focusing on hot issues. They showcase the contemporary college students' close integration of theoretical learning in art and design with social development, continuously enhancing innovative consciousness, and improving individual professional competence and overall quality. In the future, the college will continue to promote learning through competitions and encourage more students to step onto the stage of academic competitions.