On June 12, 2022,the 12th National College Students' E-Commerce Innovation, Creativity and Entrepreneurship Challenge Competition in Hubei, sponsored by the National E-Commerce Innovation Alliance, organized by Central China Normal University and co-organized by Wuhan University of Business and Technology, was successfully held in Central China Normal University.

The number of preliminary teams for the 12th competition in Hubei Province is 300. After the preliminary selection and recommendation, a total of 195 teams were qualified for the Hubei provincial semi-finals, and two teams were qualified for the Hubei provincial finals. Through the group project defense, Yi Disheng -- Internet based Children's Cheerleading Sports Education Service directed by Cui Gaoyuan, a teacher from the School of Sports Economics and Management, won the second prize at the provincial level; The Better Fitness directed by Li Yanyan and Du Junpeng won the provincial third prize.

The competition aims to stimulate the interest and potential of college students. It is an A+class event in the national academic competition ranking of ordinary colleges and universities, aiming to cultivate college students' innovation awareness, creative thinking, entrepreneurial ability and team spirit.