DPE Specialties and Programs

Specialties

　　Business Administration, Business Administration (focusing on Entrepreneurship Management), Marketing, Marketing- Chain Operation Management, Human Resources Management


Programs

  

Business Administration

Curriculum and Overall Teaching Plan


Course

Type

Course Code

Course Name

Credit

Hours

Semester

General Education Compulsory Courses

TS511

Cultivation of Morals & Ethics

2

34/12

2

TS512

Basic Theory of Marxism

3

51

4

TS513

Survey of Modern Chinese History

2

34

7

TS514

General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics

6

102/34

5-6

TS611

College Chinese

3

51

1

TS612

Applied Writing

1

17

2

TS651

College EnglishⅠ-Ⅳ

12

204/68

1-4

TS841

Physical EducationⅠ-Ⅳ

4

120

1-4

TS691

Higher MathematicsⅠ-Ⅱ

7

119

1-2

TS693

Linear Algebra

3

51

3

TS694

Probability and Mathematics Statistics

3

51

4

TS741

Fundamentals of Computer Technology

3

51/25

1

TS742

Database and Application

3

51/25

2

TS481

General Theory of Law

2

34

1

TS999

Career Guidance

1

17

7

Subtotal

55

987/164


General Education Optional Courses


Restricted Optional Course of Humanity and Art Education

2

34

2-7


Optional Course of General Education

12

204

2-7

Subtotal

14

238


Discipline Basic Courses

XK221

Management

3

51

1

XK002

Microeconomics

3

51

2

XK003

Macroeconomics

3

51

3

XK101

Finance

3

51

6

XK291

Accounting

3

51

2

XK691

Statistics

3

51

5

XK401

Management Information System

3

51

5

Subtotal

21

357


Major Compulsory Courses

ZY222

Marketing

3

51

3

ZY296

Financial Management

3

51

4

ZY227

Managerial Economics

3

51

4


Operations Research

4

68

5

ZY233

Enterprise Operations Management

3

51

5

ZY248

Quality Management

3

51

5

ZY247

Strategic Management

3

51

6

ZY234

Human Resource Management

3

51

6

ZY243

Modern Corporate Governance

2

34

7

ZY225

Industrial and Commercial Administration

2

34

7

Subtotal

31

527


Total

107

1871


Major Optional Courses


★International Trade

2

34

3

ZX500

Economic Law

2

34

5

ZX194

Business Etiquette

2

34

3

ZX228

Consumer Behavior

2

34

4

ZX076

International Marketing

2

34

4

ZX151

Public Relations

2

34

3

ZX230

★Organization Behavior

2

34

4

ZX278

Business Activity Analyse

2

34

4

ZX706

Statistic Analysis and SPSS Application

2

34

5

ZX259

★Business Administration Research Method

2

34

5


Logistics and Supply Chain Management

2

34

5

ZX240

Management Communication

2

34

5

ZX282

★Foundation of Entrepreneurship

2

34

6


Project Management

2

34

6

ZX260

International Business Management

2

34

6

ZX662

Business English

2

34

6

ZX223

Business Negotiations

2

34

6

ZX143

Stock Investment

2

34

7

ZX242

★Enterprise Culture

2

34

6

ZX255

★Advanced Topics in Business Administration

2

34

7


★Global Enterprise Business Case Study

2

34

7

Subtotal

22

374


Experiment Courses

SY219

ERP training

3

51

6

SY221

Market research and entrepreneurship

3

51

7

Practice

HBUE-

Required

Current Affairs and Policy

Lecture

1-8

Military Theory and Training

2

√

1

Graduation Practice

4

√

8

Graduation Thesis

4

√

7-8

Social Practice

2

√

1-7

School-

Required

Quality extension and innovation practice

2

√

3-7

Business plan

2

√

6-7

Enterprise visiting

1

√

4-6

Total

23



Note: 1. The number behind “/”in Hours Column means practice and experiment hours.

2. “√”refers to credits required, not weekly teaching hours.

3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.



  Business Administration (Entrepreneurship Management)

Curriculum and Overall Teaching Plan

Course

Type

Course Code

Course Name

Credit

Hours

Semester

General Education Compulsory Courses

TS511

  Cultivation of Morals & Ethics

2

34/12

2

TS512

Basic Theory of Marxism

3

51

4

TS513

Survey of Modern Chinese History

2

34

7

TS514

General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics

6

102/34

5-6

TS611

College Chinese

3

51

1

TS612

Applied Writing

1

17

2

TS651

College EnglishⅠ-Ⅳ

12

204/68

1-4

TS841

Physical EducationⅠ-Ⅳ

4

120

1-4

TS691

Higher MathematicsⅠ-Ⅱ

7

119

1-2

TS693

Linear Algebra

3

51

3

TS694

Probability and Mathematics Statistics

3

51

4

TS741

Fundamentals of Computer Technology

3

51/25

1

TS742

Database and Application

3

51/25

2

TS481

General Theory of Law

2

34

1

TS999

Career Guidance

1

17

7

Subtotal

55

987/164


General Education Optional Courses


Restricted Optional Course of Humanity and Art Education

2

34

2-7


Optional Course of General Education

12

204

2-7

Subtotal

14

238


Discipline Basic Courses

XK002

Microeconomics

3

51

2

XK003

Macroeconomics

3

51

3

XK221

Management

3

51

1

XK291

Accounting

3

51

2

XK101

Finance

3

51

4

XK691

Statistics

3

51

5

XK401

Management Information System

3

51

5

Subtotal

21

357


Major Compulsory Courses


Entrepreneurship

3

51

4

ZY222

 Marketing

3

51

3

ZY227

 Managerial Economics

3

51

4

ZY296

 Financial Management

3

51

4

ZY243

Modern Corporate Governance

2

34

4

ZY253

 New Venture related Law Issues

3

51

5

ZY233

 Enterprise Operations Management

3

51

5

ZY252

 Leadership and Entrepreneurial team setup

2

34

5

ZY234

 Human Resource Management

3

51

6

ZY247

 Strategy Management

3

51

7

Subtotal

30

510


Total

106

1854


Major Optional Courses

ZX077

★International Trade

2

34

3

ZX215

★Entrepreneurship and case study

2

34

4

ZX500

Economic Law

2

34

4

ZX214

★E-Business Entrepreneurship

2

34

4

ZX228

★Consumer Behavior

2

34

4

ZX194

★Business Etiquette

2

34

3

ZX213

★Business Ethics and Social Responsibility

2

34

4

ZX151

Public Relations

2

34

3

ZX230

 Organization Behavior

2

34

5

ZX212

 SciTech Business Incubator Management Practices

2

34

5

ZX706

Statistic Analysis and SPSS Application

2

34

5

ZX211

★Market Research

2

34

5

ZY224

Service Marketing

2

34

5

ZY245

 Market Planning

2

34

6

ZX256

 Supply Chain Management

2

34

6

ZX210

 Intellectual Property Management

2

34

6

ZX209

 Technology and Innovation Management

2

34

6

ZX223

★Business Negotiations

2

34

7

ZX208

 New Venture Tax Planning

2

34

7

ZX207

 Entrepreneurial Family Firm

2

34

7

Subtotal

22

374


Experiment Courses


Business Competition Simulation

2

34

7


Business Plan Training

2

34

7

Practice

HBUE-

Required

Current Affairs and Policy

Lecture

1-8

Military Theory and Training

2

√

1

Graduation Practice

4

√

8

Graduation Thesis (Project)

4

√

78

Social Practice

2

√

1-8

School-

Required

Quality extension and innovation practice

2

√

1-7

Entrepreneurship Policy and Market Environment

2

√

6-7

Enterprise visiting

2

√

2-6

Total

22



Note: 1. The number behind “/”in Hours Column means practice and experiment hours.

2. “√”refers to credits required, not weekly teaching hours.

3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.



Marketing

Curriculum and Overall Teaching Plan


Course

Type

Course

Code

Course Name

Credit

Hours

Semester

General Education Compulsory Courses

TS511

Cultivation of Morals & Ethics

2

34/12

2

TS512

Basic Theory of Marxism

3

51

4

TS513

Survey of Modern Chinese History

2

34

7

TS514

General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics

6

102/34

5-6

TS611

College Chinese

3

51

1

TS612

Applied Writing

1

17

2

TS651

College EnglishⅠ-Ⅳ

12

204/68

1-4

TS841

Physical EducationⅠ-Ⅳ

4

120

1-4

TS691

Higher MathematicsⅠ-Ⅱ

7

119

1-2

TS693

Linear Algebra

3

51

3

TS694

Probability and Mathematics Statistics

3

51

4

TS741

Fundamentals of Computer Technology

3

51/25

1

TS742

Database and Application

3

51/25

2

TS481

General Theory of Law

2

34

1

TS999

Career Guidance

1

17

7

Subtotal

55

987/164


General Education Optional Courses


Public speaking

2

34

2-7


Optional Course of General Education

12

204

2-7

Subtotal

14

238


Discipline Basic Courses



XK221

Management

3

51

1

XK003

Microeconomics

3

51

2

XK291

Accounting

3

51

2

XK002

Macroeconomics

3

51

3

XK401

Management Information System

3

51

3

XK101

Finance

3

51

4

XK691

Statistics

3

51

5

Subtotal

21

357


Major Compulsory Courses

ZY222

Marketing

3

51

3

ZY230

Consumer Behavior

3

51

4

ZY240

Sales Theory and Practice

3

51

4

ZY227

Managerial Economics

3

51

4

ZY246

Marketing Research

3

51

5

ZY237

Business Negotiations

3

51

5


Marketing Research Method

3

51

6

ZY245

Marketing Plan

3

51

6

ZY224

Service Marketing

3

51

7

ZY239

Marketing Synthesis Practice

3

51

7

Subtotal

30

510


Total

106

1802


Major Optional Courses

ZX077

★International Trade

2

34

3

ZX151

★Public Relations

2

34

3

ZX318

Financial Management

2

34

3

ZX194

Business Etiquette

2

34

3

ZX236

★Marketing Channel Management

2

34

4

ZX251

★Strategic Management

2

34

4

ZX225

Human Resource Management

2

34

4


Network Marketing

2

34

4

ZX076

★International Marketing

2

34

5

ZX263

★Chain Operation Management

2

34

5


Contract Law

2

34

5

ZX249

Logistics Management

2

34

5

ZX230

★Organization Behavior

2

34

6

ZX610

★Advertising

2

34

6

ZX428

Electronic Commerce

2

34

6


Brand Management

2

34

6

ZX282

★Foundation of Entrepreneurship

2

34

7


Advanced Topics in Marketing

2

34

7

ZX226

Customer Relationship Management

2

34

7

Subtotal

28

476


Experiment Courses

SY207

Marketing Imitation Experiment

3

51

4


ERP Experiment

3

51

5

Subtotal

6

102


Practice

HBUE-

Required

Military Theory and Training

2

√

1

Graduation Practice

4

√

8

Graduation Thesis (Project)

4

√

7、8

Social Practice

2

√

1-8

School-

Required

Major Practice

3

√

5

Medium-term Paper

2

√

7

Curriculum Design

2

√

6

Enterprise Practice

2

√

6

Subtotal

21

357


Total

27

459


Note: 1. The number behind “/”in Hours Column means practice and experiment hours.

    2. “√”refers to credits required, not weekly teaching hours.

    3. “★”stands for the required major optional courses.



Marketing- Chain Operation Management

Curriculum and Overall Teaching Plan

Course

Type

Course

Code

Course Name

Credit

Hours

Semester

General Education Compulsory Courses

TS511

Cultivation of Morals & Ethics

2

34/12

2

TS512

Basic Theory of Marxism

3

51

4

TS513

Survey of Modern Chinese History

2

34

7

TS514

General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics

6

102/34

5-6

TS611

College Chinese

3

51

1

TS612

Applied Writing

1

17

2

TS651

College EnglishⅠ-Ⅳ

12

204/68

1-4

TS841

Physical EducationⅠ-Ⅳ

4

120

1-4

TS691

Higher MathematicsⅠ-Ⅱ

7

119

1-2

TS693

Linear Algebra

3

51

3

TS694

Probability and Mathematics Statistics

3

51

4

TS741

Fundamentals of Computer Technology

3

51/25

1

TS742

Database and Application

3

51/25

2

TS481

General Theory of Law

2

34

1

TS999

Career Guidance

1

17

7

General Education Compulsory Courses Subtotal

55

987/164


General Education Optional Courses


Restricted Optional Course of Humanity and Art Education

2

34

2-7


Optional Course of General Education

12

204

2-7

General Education Optional Courses Subtotal

14

238


Discipline Basic Courses

XK221

Management

3

51

1

XK003

Microeconomics

3

51

2

XK291

Accounting

3

51

2

XK002

Macroeconomics

3

51

3

XK401

Management Information System

3

51

3

XK101

Finance

3

51

4

XK691

Statistics

3

51

5

XK221

Management

3

51

1

Discipline Basic Courses Subtotal

21

357


ZY222

Marketing

3

51

3

ZY230

Consumer Behavior

3

51

4

ZY227

Managerial Economics

3

51

4

ZY231

Chain Operation Management

3

51

4

ZY240

Sales Theory and Practice

3

51

5

ZY246

Marketing Research

3

51

5

ZY237

Business Negotiations

3

51

6


Marketing Research Method

3

51

6

ZY245

Marketing Plan

3

51

7

ZY224

Service Marketing

3

51

7

Major Compulsory Courses Subtotal

30

510


Total

106

1802


Major Optional Courses


ZX077

★International Trade

2

34

3

ZX151

★Public Relations

2

34

3

ZX318

Financial Management

2

34

3

ZX194

Business Etiquette

2

34

3

ZX244

★Merchandising

2

34

4

ZX251

★Strategic Management

2

34

4

ZX610

Advertising

2

34

4

ZX254

Supermarket Management

2

34

4

ZX236

★Marketing Channel Management

2

34

5

ZX230

★Organization Behavior

2

34

5

ZX225

Human Resource Management

2

34

5

ZX264

Retail Management

2

34

5

ZX253

★Procurement Management

2

34

6

ZX269

★Quality Management

2

34

6

ZX428

Electronic Commerce

2

34

6


Contract Law

2

34

6

ZX249

★Logistics Management

2

34

7


Foundation of Entrepreneurship

2

34

7


Customer Relationship Management

2

34

7

Major Optional Courses Subtotal

28

476


Experiment Courses

SY207

Marketing Imitation Experiment

3

51

4


ERP Experiment

3

51

5

Experiment Subtotal

6

102


Practice

HBUE-

Required

Military Theory and Training

2

√

1

Graduation Practice

4


8

Graduation Thesis (Project)

4

√

78

Social Practice

2

√

1-8

School-

Required

Major Practice

3

√

5

Medium-term Paper

2

√

7

Curriculum Design

2

√

6

Enterprise Practice

2

√

6

Practice Subtotal

21

357


Total

27

459


Note: 1. The number behind “/”in Hours Column means practice and experiment hours.

    2. “√”refers to credits required, not weekly teaching hours.

    3. “★”stands for the required major optional courses.



Human Resources Management

Curriculum and Overall Teaching Plan


Course

Type

Course Code

Course Name

Credit

Hours

Semester

General Education Compulsory Courses

TS511

Cultivation of Morals & Ethics

2

34/12

2

TS512

Basic Theory of Marxism

3

51

4

TS513

Survey of Modern Chinese History

2

34

7

TS514

General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics

6

102/34

5-6

TS611

College Chinese

3

51

1

TS612

Applied Writing

1

17

2

TS651

College EnglishⅠ-Ⅳ

12

204/68

1-4

TS841

Physical EducationⅠ-Ⅳ

4

120

1-4

TS691

Higher MathematicsⅠ-Ⅱ

7

119

1-2

TS693

Linear Algebra

3

51

3

TS694

Probability and Mathematics Statistics

3

51

4

TS741

Fundamentals of Computer Technology

3

51/25

1

TS742

Database and Application

3

51/25

2

TS481

General Theory of Law

2

34

1

TS999

Career Guidance

1

17

7

Subtotal

55

987/164


General Education Optional Courses


Restricted Optional Course of Humanity and Art Education

2

34

2-7


Optional Course of General Education

12

204

2-7

Subtotal

14

238


Discipline Basic Courses

XK002

Microeconomics

3

51

2

XK003

Macroeconomics

3

51

3

XK221

Management

3

51

1

XK101

Finance

3

51

4

XK291

Accounting

3

51

2

XK691

Statistics

3

51

5

XK401

Management Information System

3

51

5

Subtotal

21

357


Major Compulsory Courses

ZY222

Marketing

3

51

3

ZY296

Financial Management

3

51

4

ZY234

Human resources management

3

51

4

ZY249

Organizational behavior

3

51

4

ZY012

Labor economics

3

51

5

ZY236

Personnel Assessment

3

51

5

ZY235

HR Development and training

2

34

6

ZY186

Labor and social security

3

51

6

ZY250

Salary andPerformance Management

3

51

7

ZY491

Labor Law

2

34

7

Subtotal

30

512


Total

106

1856


Major Optional Courses



★Job analysis

2

34

4

ZX194

Business Etiquette

2

34

3

ZX242

★Corporate culture

2

34

4

ZX241

★Managerial Economics

2

34

4

ZX228

Consumers Behavior

2

34

4

ZX077

★International Trade

2

34

3

ZX227

Enterprise Operations Management

2

34

5

ZX240

★Communication in management

2

34

5

ZX275

Marketing Research

2

34

5


International Business

2

34

5

ZX237

Leadership science

2

34

6


Organization theory

2

34

6

ZX662

Business English

2

34

6

ZX706

Statistical Analysis and SPSS

2

34

6

ZX151

Public Relations

2

34

3

ZX259

★ManagementResearch Methods

2

34

7

ZX262

★Labor relations management

2

34

7

ZX143

Securities Investment

2

34

7

ZX157

Foundation of Entrepreneurship

2

34

7

ZX251

Strategy Management

2

34

7

Subtotal

22

374


Experiment Courses


Experiment of Personnel Assessment

1

17

5


（ERP）Comprehensive Human Resource Management Training

2

34

7


Experiment of Salary management

2

34

7

Practice

HBUE-

Required

Current Affairs and Policy

Lecture

1-8

Military Theory and Training

2

√

1

Graduation Practice

4

√

8

Graduation Thesis (Project)

4

√

7-8

Social Practice

2

√

1-7

School-Required

Major Practice

2

√

6

Medium-term paper

2

√

5

Experiment ofEmployee Development and Training

1

√

6

Total

22



Note: 1. The number behind “/”in Hours Column means practice and experiment hours.

2. “√”refers to credits required, not weekly teaching hours.

3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.


  

        *For more details, please click on:SBA Programs