Specialties
Design of Environment;Product Design;Animation;Art Designing;Visual Communication Design
Programs
Design of Environment
Curriculum and Overall Teaching Plan
Course Type | Course Code | Course Name | Credit | Hours | Semester |
General Education Compulsory Courses | TS611 | College Chinese | 3 | 51 | 1 |
TS741 | Fundamentals of Computer Technology | 3 | 51/25 | 1 | |
TS001 | Principles of Economics | 2 | 34 | 1 | |
TS651 | College EnglishⅠ-Ⅲ | 9 | 153/51 | 1-3 | |
TS841 | College Physical EducationⅠ-Ⅳ | 4 | 120 | 1-4 | |
TS511 | Cultivation of Morals & Ethics | 2 | 34 | 2 | |
TS221 | Principles of Management | 2 | 34 | 2 | |
TS695 | Mathematics Theory and application | 2 | 34 | 2 | |
TS612 | Applied Writing | 1 | 17 | 2 | |
TS481 | General Theory of Law | 2 | 34 | 3 | |
TS512 | Basic Theory of Marxism | 3 | 51 | 4 | |
TS743 | Multimedia Technology and Application | 2 | 34 | 5 | |
TS514 | General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics | 6 | 102/34 | 5-6 | |
TS513 | Survey of Modern Chinese History | 2 | 34 | 7 | |
TS999 | Career Guidance | 1 | 17 | 7 | |
Subtotal | 44 | 800 | |||
eneral Education Optional Courses | Restricted Optional Course of Humanity and Art Education | 2 | 34 | 6 | |
Optional Course of General Education | 12 | 204 | 2-7 | ||
Subtotal | 14 | 238 | |||
Discipline Basic Courses | XK541 | Introduction to Design | 2 | 34 | 1 |
XK547 | Basics for Design | 3 | 51/34 | 1 | |
XK543 | Sketch | 6 | 102 | 1-2 | |
XK544 | Color | 6 | 102 | 1-2 | |
XK511 | Computer-Aided Art Design(1) | 3 | 51/34 | 2 | |
XK546 | Design Aesthetics | 2 | 34 | 2 | |
Subtotal | 22 | 374 | |||
Major Compulsory Courses | ZY909 | Computer-Aided Art Design(2) | 3 | 51/34 | 3 |
ZY569 | Engineering Drawing | 3 | 51/34 | 3 | |
ZY570 | Space Research | 3 | 51/34 | 3 | |
ZY571 | Step of Architecture Design | 3 | 51/34 | 4 | |
ZY572 | Architecture Perspective | 3 | 51/34 | 4 | |
ZY573 | Freehand Sketch | 3 | 51/34 | 4 | |
ZY576 | Human Engineering | 3 | 51 | 4 | |
ZY574 | History of Chinese and Western Architecture | 3 | 51 | 5 | |
ZY575 | Materials and Processing | 3 | 51/34 | 5 | |
ZY577 | Interior Design1 | 3 | 51/34 | 5 | |
ZY913 | Landscape Architecture (1) | 3 | 51/34 | 5 | |
ZY579 | Furniture Design | 3 | 51/34 | 6 | |
ZY905 | Interior Design2 | 3 | 51/34 | 6 | |
ZY914 | Landscape Architecture(2) | 3 | 51/34 | 6 | |
ZY578 | Landscape Design 1 | 3 | 51/34 | 6 | |
ZY556 | Exhibition Design | 3 | 51/34 | 7 | |
Subtotal | 48 | 816 | |||
Total | 114 | 1938 | |||
Major Optional Courses | ZX548 | ★Chinese painting | 2 | 34 | 3 |
ZX578 | Urban Planning | 2 | 34/17 | 3 | |
ZX570 | ★Ideas and Expression of Design | 2 | 34/17 | 4 | |
ZX571 | ★Water color | 2 | 34 | 4 | |
ZX568 | Chinese Traditional House Research | 2 | 34 | 4 | |
ZX543 | ChineseCalligraphy | 2 | 34 | 4 | |
ZX572 | Urban Public Facilities Design | 2 | 34/17 | 5 | |
ZX580 | Landscape Plants | 2 | 34 | 5 | |
ZX569 | Decoration painting | 2 | 34/17 | 5 | |
ZX574 | ★Environmental Guiding System Design | 2 | 34/17 | 5 | |
ZX576 | Landscape Ecology | 2 | 34 | 6 | |
ZX573 | ★Model Making | 2 | 34/17 | 6 | |
ZX579 | Display Design | 2 | 34/17 | 6 | |
ZX575 | Arrangement of art appreciation | 2 | 34/17 | 6 | |
ZX883 | Architecture Project Budget | 2 | 34 | 7 | |
ZX577 | Basic photography | 2 | 34/17 | 7 | |
ZX556 | Modern Design Trend | 2 | 34 | 7 | |
ZX221 | ★Business foundation | 2 | 34 | 7 | |
Subtotal | 22 | 374 | |||
Experiment Courses | SY503 | Environment Design Practice | 3 | 51 | 7 |
Practice | HBUE- Required | Current Affairs and Policy | Lecture | 1-8 | |
Military Theory and Training | 2 | √ | 1 | ||
Graduation Practice | 4 | √ | 8 | ||
Graduation Project | 4 | √ | 7-8 | ||
Social Practice | 2 | √ | 1-7 | ||
School- Required | Art Investigation | 3 | √ | 3 | |
Environmental Art and Design Process and Practice of Making | 2 | √ | 6 | ||
Total | 20 |
Note: 1. The number behind “/”in Hours Column means practice and experiment hours.
2. “√”refers to credits required, not weekly teaching hours.
3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.
Product Design
Curriculum and Overall Teaching Plan
Course Type | Course Code | Course Name | Credit | Hours | Semester |
General Education Compulsory Courses | TS611 | College Chinese | 3 | 51 | 1 |
TS741 | Fundamentals of Computer Technology | 3 | 51/25 | 1 | |
TS001 | Principles of Economics | 2 | 34 | 1 | |
TS651 | College EnglishⅠ-Ⅲ | 9 | 153/51 | 1-3 | |
TS841 | College Physical EducationⅠ-Ⅳ | 4 | 120 | 1-4 | |
TS511 | Cultivation of Morals & Ethics | 2 | 34 | 2 | |
TS221 | Principles of Management | 2 | 34 | 2 | |
TS695 | Mathematics Theory and application | 2 | 34 | 2 | |
TS612 | Applied Writing | 1 | 17 | 2 | |
TS481 | General Theory of Law | 2 | 34 | 3 | |
TS512 | Basic Theory of Marxism | 3 | 51 | 4 | |
TS743 | Multimedia Technology and Application | 2 | 34 | 5 | |
TS514 | General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics | 6 | 102/34 | 5-6 | |
TS513 | Survey of Modern Chinese History | 2 | 34 | 7 | |
TS999 | Career Guidance | 1 | 17 | 7 | |
Subtotal | 44 | 800 | |||
General Education Optional Courses | Restricted Optional Course of Humanity and Art Education | 2 | 34 | 6 | |
Optional Course of General Education | 12 | 204 | 2-7 | ||
Subtotal | 14 | 238 | |||
Discipline Basic Courses | XK541 | Introduction to Design | 2 | 34 | 1 |
XK547 | Basics for Design | 3 | 51/34 | 1 | |
XK543 | Sketch | 6 | 102 | 1-2 | |
XK544 | Color | 6 | 102 | 1-2 | |
XK550 | Computer-Aided Product Design(1) | 3 | 51/17 | 2 | |
XK546 | Design Aesthetics | 2 | 34 | 2 | |
Subtotal | 22 | 374 | |||
Major Compulsory Courses | ZY908 | Computer-Aided Product Design(2) | 3 | 51/34 | 3 |
ZY582 | Engineering Graphics | 3 | 51/34 | 3 | |
ZY584 | Product Form Research | 3 | 51/34 | 3 | |
ZY583 | History of Design | 3 | 51 | 4 | |
ZY57 | Freehand Sketching | 3 | 51/34 | 4 | |
ZY585 | Design Principles of Product | 3 | 51 | 4 | |
ZY549 | Thought and Design | 3 | 51/34 | 4 | |
ZY576 | Human Factors | 3 | 51 | 5 | |
ZY575 | Material and Processing | 3 | 51/34 | 5 | |
ZY586 | Product Model Making | 3 | 51/34 | 5 | |
ZY587 | Product Design(1) | 3 | 51/34 | 5 | |
ZY906 | Product Design(2) | 3 | 51/34 | 6 | |
ZY579 | Furniture Design | 3 | 51/34 | 6 | |
ZY911 | Design of Digital Product | 3 | 51/34 | 6 | |
ZY912 | Design of Toy Product | 3 | 51/34 | 6 | |
ZY589 | Quick Design of Product | 3 | 51/68 | 7 | |
Subtotal | 48 | 816 | |||
Total | 114 | 1938 | |||
Major Optional Courses | ZX543 | ★ChineseCalligraphy | 2 | 34 | 3 |
ZX568 | Chinese Traditional House Research | 2 | 34 | 3 | |
ZX575 | Arrangement and Print | 2 | 34/17 | 4 | |
ZX557 | Popular Culture and Fashion Design | 2 | 34/17 | 4 | |
ZX582 | ★Illustration | 2 | 34/17 | 4 | |
ZX583 | Everyday Things Design | 2 | 34/17 | 4 | |
ZX574 | Environmental Guiding System Design | 2 | 34/17 | 5 | |
ZX584 | ★Psychology of Design | 2 | 34 | 5 | |
ZX586 | Exhibition Design | 2 | 34/17 | 5 | |
ZX577 | photography | 2 | 34/17 | 5 | |
ZX585 | Fashion Culture | 2 | 34/17 | 6 | |
ZX587 | ★Lamp Design | 2 | 34/17 | 6 | |
ZX572 | Design of Public Facilities | 2 | 34/17 | 6 | |
ZX881 | Design Semiotics | 2 | 34/17 | 6 | |
ZX556 | Modern Design Trend | 2 | 34 | 7 | |
ZX588 | Souvenir Design | 2 | 34/17 | 7 | |
ZX589 | Design proposal | 2 | 34/17 | 7 | |
ZX221 | ★Enterprise Management | 2 | 34 | 7 | |
Subtotal | 22 | 374 | |||
Experiment Courses | SY504 | Product Practice | 3 | 51 | 7 |
Practice | HBUE- Required | Current Affairs and Policy | Lecture | 1-8 | |
Military Theory and Training | 2 | √ | 1 | ||
Graduation Practice | 4 | √ | 8 | ||
Graduation Project | 4 | √ | 7-8 | ||
Social Practice | 2 | √ | 1-7 | ||
School- Required | Art Investigation | 3 | √ | 3 | |
Product Design Process and Practice | 2 | √ | 6 | ||
Total | 20 |
Note: 1. The number behind “/”in Hours Column means practice and experiment hours.
2. “√”refers to credits required, not weekly teaching hours.
3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.
Animation
Curriculum and Overall Teaching Plan
Course Type | Course Code | Course Name | Credit | Hours | Semester |
General Education Compulsory Courses | TS511 | Cultivation of Morals & Ethics | 2 | 34/12 | 2 |
TS512 | Basic Theory of Marxism | 3 | 51 | 4 | |
TS513 | Survey of Modern Chinese History | 2 | 34 | 7 | |
TS514 | General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics | 6 | 102/34 | 5-6 | |
TS611 | College Chinese | 3 | 51 | 1 | |
TS612 | Applied composition | 1 | 17 | 2 | |
TS651 | College English(Ⅰ-Ⅳ) | 9 | 153/51 | 1-3 | |
TS841 | College Physical Education(Ⅰ-Ⅳ) | 4 | 120 | 1-4 | |
TS695 | Mathematics Theory and application | 2 | 34 | 2 | |
TS741 | Fundamentals of Computer Technology | 3 | 51/25 | 1 | |
TS743 | Multimedia Technology and Application | 2 | 34 | 5 | |
TS001 | Principles of Economics | 2 | 34 | 1 | |
TS221 | Principles of Management | 2 | 34 | 2 | |
TS481 | General Theory of Law | 2 | 34 | 3 | |
TS999 | Career Guidance | 1 | 17 | 7 | |
Subtotal | 44 | 800 | |||
General Education Optional Courses | Restricted Optional Course of Humanity and Art Education | 2 | 34 | 6 | |
Optional Course of General Education | 12 | 204 | 2-7 | ||
Subtotal | 14 | 238 | |||
Discipline Basic Courses | XK541 | Design Introduction | 2 | 34 | 1 |
XK546 | Aesthetics of Design | 2 | 34 | 1 | |
XK543 | 6 | 102 | 1-2 | ||
XK544 | Paint | 6 | 102 | 1-2 | |
XK547 | The basic of Design | 3 | 51/34 | 2 | |
XK548 | Computer Art and Design(1) | 3 | 51/34 | 2 | |
Subtotal | 22 | 374 | |||
Major Compulsory Courses | ZY590 | Literary Sketch | 3 | 51 | 3 |
ZY592 | Animation Introduction | 2 | 34 | 3 | |
ZY593 | Human body structure | 2 | 34 | 3 | |
ZY594 | Animation Modeling | 3 | 51/34 | 3 | |
ZY591 | Line Drawing | 3 | 51 | 4 | |
ZY595 | Camera | 3 | 51/34 | 4 | |
ZY596 | The sports law of Animation | 4 | 68/34 | 4 | |
ZY597 | Fashion Design of Animation | 3 | 51/34 | 4 | |
ZY598 | Network Animation | 3 | 51/34 | 6 | |
ZY599 | Original painting design | 4 | 68/34 | 5 | |
ZY600 | Animation Scene | 3 | 51/34 | 5 | |
ZY608 | Computer Art and Design ( 2 ) | 3 | 51/34 | 5 | |
ZY601 | Audio-Visual language | 3 | 51/34 | 6 | |
ZY602 | Digital illustration | 3 | 51/34 | 6 | |
ZY603 | Digital music | 3 | 51/34 | 7 | |
ZY604 | Image Synthesis | 3 | 51/34 | 7 | |
Subtotal | 48 | 816 | |||
Total | 114 | 1938 | |||
Major optional Courses | ZX590 | ★Flash | 2 | 34 | 3 |
ZX548 | ★Chinese paint | 2 | 34 | 4 | |
ZX591 | ★Maya(1) | 2 | 34 | 3 | |
ZX592 | ★Duality Animation | 2 | 34 | 6 | |
ZX581 | ★DV Short Film | 2 | 34 | 6 | |
ZX556 | ★Contemporary design ideas | 2 | 34 | 7 | |
ZX593 | Perspective | 2 | 34 | 5 | |
ZX594 | 3D Max(1) | 2 | 34 | 5 | |
ZX595 | Sculpture | 2 | 34 | 5 | |
ZX222 | Marketing theory | 2 | 34 | 5 | |
ZX596 | Maya(2) | 2 | 34 | 4 | |
ZX607 | 3D Max(2) | 2 | 34 | 6 | |
ZX597 | Music Appreciation | 2 | 34 | 6 | |
ZX598 | Art History of China and Foreign | 2 | 34 | 6 | |
ZX599 | Animation Appreciation | 2 | 34 | 6 | |
ZX586 | Exhibition Design | 2 | 34 | 7 | |
ZX600 | The basic of Performance | 2 | 34 | 7 | |
ZX546 | Application of Visual Elements in China | 2 | 34 | 7 | |
ZX221 | Foundation of Entrepreneurship | 2 | 34 | 7 | |
Subtotal | 22 | 374 | |||
Experiment Courses | SY505 | Animation Film Production | 3 | 51 | 6 |
Practice | College- Required | Current Affairs and Policy | Lecture | 1-8 | |
Military Theory and Training | 2 | √ | 1 | ||
Graduation Practice | 4 | √ | 8 | ||
Graduation Project | 4 | √ | 7-8 | ||
Social Practice | 2 | √ | 1-7 | ||
School- Required | Art Investigation | 3 | √ | 3 | |
Animation Production Process and Awareness | 2 | √ | 6 | ||
Total | 20 |
Note: 1. The number behind “/”in Hours Column means practice and experiment hours.
2. “√”refers to credits required, not weekly teaching hours.
3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.
Animation(Animation and Game Direction)
Curriculum and Overall Teaching Plan
Course Type | Course Code | Course Name | Credit | Hours | Semester |
General Education Compulsory Courses | TS511 | Cultivation of Morals & Ethics | 2 | 34/12 | 2 |
TS512 | Basic Theory of Marxism | 3 | 51 | 4 | |
TS513 | Survey of Modern Chinese History | 2 | 34 | 7 | |
TS514 | General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics | 6 | 102/34 | 5-6 | |
TS611 | College Chinese | 3 | 51 | 1 | |
TS612 | Applied composition | 1 | 17 | 2 | |
TS651 | College English(Ⅰ-Ⅳ) | 9 | 153/51 | 1-3 | |
TS841 | College Physical Education(Ⅰ-Ⅳ) | 4 | 120 | 1-4 | |
TS695 | Mathematics Theory and application | 2 | 34 | 2 | |
TS741 | Fundamentals of Computer Technology | 3 | 51/25 | 1 | |
TS743 | Multimedia Technology and Application | 2 | 34 | 5 | |
TS001 | Principles of Economics | 2 | 34 | 1 | |
TS221 | Principles of Management | 2 | 34 | 2 | |
TS481 | General Theory of Law | 2 | 34 | 3 | |
TS999 | Career Guidance | 1 | 17 | 7 | |
Subtotal | 44 | 800 | |||
General Education Optional Courses | Restricted Optional Course of Humanity and Art Education | 2 | 34 | 6 | |
Optional Course of General Education | 12 | 204 | 2-7 | ||
Subtotal | 14 | 238 | |||
Discipline Basic Courses | XK541 | Design Introduction | 2 | 34 | 1 |
XK546 | Aesthetics of Design | 2 | 34 | 1 | |
XK543 | 6 | 102 | 1-2 | ||
XK544 | Paint | 6 | 102 | 1-2 | |
XK547 | The basic of Design | 3 | 51/34 | 2 | |
XK548 | Computer Art and Design (1) | 3 | 51/34 | 2 | |
Subtotal | 22 | 374 | |||
Major Compulsory Courses | ZY590 | Literary Sketch | 3 | 51 | 3 |
ZY605 | Game Design Introduction | 2 | 34 | 3 | |
ZY606 | The theory and technology of Animation | 4 | 68/34 | 3 | |
ZY607 | The basic of Game Plan | 2 | 34 | 3 | |
ZY541 | The theory of Game Engine | 3 | 51/34 | 4 | |
ZY591 | Line drawing | 3 | 51 | 4 | |
ZY602 | Digital Illustration | 3 | 51/34 | 4 | |
ZY542 | Design of Game Pix map | 3 | 51/34 | 4 | |
ZY543 | Design of Game Interface | 3 | 51/34 | 5 | |
ZY922 | Design of Game Role1 | 2 | 34 | 5 | |
ZY545 | Design of Game Scene | 3 | 51/34 | 5 | |
ZY608 | Computer Art and Design ( 2 ) | 3 | 51/34 | 5 | |
ZY603 | Digital Music Editing | 3 | 51/34 | 6 | |
ZY595 | Camera | 3 | 51/34 | 6 | |
ZY921 | Design of Game Role2 | 2 | 34 | 6 | |
ZY546 | Game Film | 3 | 51/34 | 7 | |
ZY598 | Network Animation | 3 | 51/34 | 7 | |
Subtotal | 48 | 816 | |||
Total | 114 | 1938 | |||
Major optional Courses | ZX594 | ★3D Max (1) | 2 | 34 | 3 |
ZX543 | ★Calligraphy | 2 | 34 | 4 | |
ZX590 | ★Flash | 2 | 34 | 4 | |
ZX592 | ★Duality Animation | 2 | 34 | 6 | |
ZX601 | ★Actual development of the game | 2 | 34 | 7 | |
ZX556 | ★Contemporary design ideas | 2 | 34 | 7 | |
ZX593 | Perspective | 2 | 34 | 3 | |
ZX602 | Image Processing Software | 2 | 34 | 3 | |
ZX607 | 3D Max (2) | 2 | 34 | 4 | |
ZX603 | Design of Game Props | 2 | 34 | 5 | |
ZX604 | Design of Game Apparel | 2 | 34 | 5 | |
ZX591 | Maya (1) | 2 | 34 | 5 | |
ZX596 | Maya (2) | 2 | 34 | 6 | |
ZX605 | Image Synthesis | 2 | 34 | 6 | |
ZX597 | Music Appreciation | 2 | 34 | 6 | |
ZX600 | The basic of Performance | 2 | 34 | 6 | |
ZX606 | Audio-Visual language | 2 | 34 | 7 | |
ZX546 | Application of Visual Elements in China | 2 | 34 | 7 | |
ZX221 | Foundation of Entrepreneurship | 2 | 34 | 7 | |
Subtotal | 22 | 374 | |||
Experiment Courses | SY506 | 3D Game Creation | 3 | 51 | 6 |
Practice | HBUE- Required | Current Affairs and Policy | Lecture | 1-8 | |
Military Theory and Training | 2 | 1 | |||
Graduation Practice | 4 | 8 | |||
Graduation Project | 4 | 7-8 | |||
Social Practice | 2 | 1-7 | |||
school- Required | Art Investigation | 3 | 3 | ||
Game Production Process and Awareness | 2 | 6 | |||
Total | 20 |
Note: 1. The number behind “/”in Hours Column means practice and experiment hours.
2. “√”refers to credits required, not weekly teaching hours.
3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.
Art Designing
Curriculum and Overall Teaching Plan
Course Type | Course Code | Course Name | Credit | Hours | Semester |
General Education Compulsory Courses | TS511 | Cultivation of Morals & Ethics | 2 | 34/12 | 2 |
TS512 | Basic Theory of Marxism | 3 | 51 | 4 | |
TS513 | Survey of Modern Chinese History | 2 | 34 | 7 | |
TS514 | General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics | 6 | 102/34 | 5-6 | |
TS611 | College Chinese | 3 | 51 | 1 | |
TS612 | Applied Writing | 1 | 17 | 2 | |
TS651 | College English I-III | 9 | 153/51 | 1-3 | |
TS841 | Physical Education I-IV | 4 | 120 | 1-4 | |
TS695 | Mathematics Theory and application | 2 | 34 | 2 | |
TS741 | Fundamentals of Computer Technology | 3 | 51/25 | 1 | |
TS743 | Multimedia Technology and Application | 2 | 34 | 5 | |
TS001 | Fundamentals of Economics | 2 | 34 | 1 | |
TS221 | Principles of Management | 2 | 34 | 2 | |
TS481 | General Theory of Law | 2 | 34 | 3 | |
TS999 | Career Guidance | 1 | 17 | 7 | |
Subtotal | 44 | 800/122 | |||
General Education Optional Courses | Restricted Optional Course of Humanity and Art Education | 2 | 34 | 6 | |
Optional Course of General Education | 12 | 204 | 2-7 | ||
Subtotal | 14 | 238 | |||
Discipline Basic Courses | XK541 | Introduction to Design | 2 | 34 | 1 |
XK547 | Basis for Design | 3 | 51/34 | 1 | |
XK543 | Sketching | 6 | 102 | 1-2 | |
XK544 | Basic Color Exercises | 6 | 102 | 1-2 | |
XK548 | Computer-Aided Design1 | 3 | 51/34 | 2 | |
XK546 | Design Aesthetics | 2 | 34 | 2 | |
Subtotal | 22 | 374/68 | |||
Major Compulsory Courses | ZY222 | Marketing | 3 | 51 | 3 |
ZY549 | Thought and Design | 3 | 51/34 | 3 | |
ZY550 | Typography and Layout | 3 | 51/34 | 3 | |
ZY548 | Advertising | 3 | 51 | 4 | |
ZY547 | Photography | 3 | 51/34 | 4 | |
ZY551 | Illustration | 3 | 51/34 | 4 | |
ZY553 | Copywriting | 3 | 51 | 4 | |
ZY554 | Package Design and Promoting | 3 | 51/34 | 5 | |
ZY942 | Three-dimensional design | 3 | 51/34 | 5 | |
ZY555 | Advertising Strategy | 3 | 51 | 5 | |
ZY552 | Advertising Design(1) | 3 | 51/34 | 5 | |
ZY902 | Advertising Design(1) | 3 | 51/34 | 6 | |
ZY916 | Retail terminal identity design | 3 | 51 | 6 | |
ZY557 | Web Advertising | 3 | 51/34 | 6 | |
ZY558 | Branding Design | 3 | 51/34 | 7 | |
ZY559 | Video Advertising | 3 | 51/34 | 7 | |
Subtotal | 48 | 816/374 | |||
Total | 114 | 1938 | |||
Major Optional Courses | ZX541 | ★A History of Advertising | 2 | 34 | 3 |
ZX542 | Marketing Research | 2 | 34 | 3 | |
ZX543 | ★Chinese Calligraphy | 2 | 34 | 3 | |
ZX544 | Ceramics | 2 | 34 | 3 | |
ZX545 | ★Advertisement Psychology | 2 | 34 | 4 | |
ZX546 | ★Appreciation of Chinese elements | 2 | 34/17 | 4 | |
ZX547 | Basic Video Production | 2 | 34 | 4 | |
ZX548 | Chinese Painting | 2 | 34 | 4 | |
ZX549 | Advertising Media | 2 | 34 | 5 | |
ZX550 | Cartoon Design | 2 | 34/17 | 5 | |
ZX551 | Advertising Cases Appreciation | 2 | 34 | 5 | |
ZX552 | Logo design | 2 | 34/17 | 5 | |
ZX885 | LayoutDesign | 2 | 34/17 | 6 | |
ZX554 | Video Post-technology | 2 | 34/17 | 6 | |
ZX555 | ★Advertising Business and Management | 2 | 34 | 7 | |
ZX556 | Contemporary Thoughts of Design | 2 | 34 | 7 | |
ZX557 | Pop Culture &Design | 2 | 34/17 | 7 | |
ZX221 | ★Foundation of Entrepreneurship | 2 | 34 | 7 | |
Subtotal | 22 | 374 | |||
Experiment Courses | SY501 | Integrated Advertising Practice | 3 | 51 | 7 |
Practice | HBUE- Required | Current Affairs and Policy | Lecture | 1-8 | |
Military Theory and Training | 2 | 1 | |||
Graduation Practice | 4 | 8 | |||
Graduation Project | 4 | 7-8 | |||
Social Practice | 2 | 1-7 | |||
School- Required | Art Investigation | 3 | 3 | ||
Major Investigation | 2 | 6 | |||
Total | 20 |
Note: 1. The number behind “/”in Hours Column means practice and experiment hours.
2. “√”refers to credits required, not weekly teaching hours.
3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.
Visual Communication Design
Curriculum and Overall Teaching Plan
Course Type | Course Code | Course Name | Credit | Hours | Semester |
General Education Compulsory Courses | TS511 | Cultivation of Morals & Ethics | 2 | 34/12 | 2 |
TS512 | Basic Theory of Marxism | 3 | 51 | 4 | |
TS513 | Survey of Modern Chinese History | 2 | 34 | 7 | |
TS514 | General Introduction to Mao Zedong Thought and Socialist Theory with Chinese Characteristics | 6 | 102/34 | 5-6 | |
TS611 | College Chinese | 3 | 51 | 1 | |
TS612 | Applied Writing | 1 | 17 | 2 | |
TS651 | College English I-III | 9 | 153/51 | 1-3 | |
TS841 | Physical Education I-IV | 4 | 120 | 1-4 | |
TS695 | Mathematics Theory and application | 2 | 34 | 2 | |
TS741 | Fundamentals of Computer Technology | 3 | 51/25 | 1 | |
TS743 | Multimedia Technology and Application | 2 | 34 | 5 | |
TS001 | Fundamentals of Economics | 2 | 34 | 1 | |
TS221 | Principles of Management | 2 | 34 | 2 | |
TS481 | General Theory of Law | 2 | 34 | 3 | |
TS999 | Career Guidance | 1 | 17 | 7 | |
Subtotal | 44 | 800 | |||
General Education Optional Courses | Restricted Optional Course of Humanity and Art Education | 2 | 34 | 6 | |
Optional Course of General Education | 12 | 204 | 2-7 | ||
Subtotal | 14 | 238 | |||
Discipline Basic Courses | XK541 | Introduction to Design | 2 | 34 | 1 |
XK547 | Basis for Design | 3 | 51/34 | 1 | |
XK543 | Sketching | 6 | 102 | 1-2 | |
XK544 | Basic Color Exercises | 6 | 102 | 1-2 | |
XK548 | Computer-Aided Design | 3 | 51/34 | 2 | |
XK546 | Design Aesthetics | 2 | 34 | 2 | |
Subtotal | 22 | 374 | |||
Major Compulsory Courses | ZY547 | Photography | 3 | 51/34 | 3 |
ZY549 | Thought and Design | 3 | 51/34 | 3 | |
ZY560 | Typography | 3 | 51/34 | 3 | |
ZY561 | Layout and Print | 3 | 51/34 | 4 | |
ZY551 | Illustration | 3 | 51/34 | 4 | |
ZY563 | Graphic Design (1) | 3 | 51/34 | 4 | |
ZY904 | Graphic Design (2) | 3 | 51/34 | 5 | |
ZY562 | Book Design | 3 | 51/34 | 5 | |
ZY564 | Application of Visual Elements in China | 3 | 51/34 | 5 | |
ZY608 | 3d Design | 3 | 51/34 | 5 | |
ZY566 | Package Design | 3 | 51/34 | 6 | |
ZY567 | Web Design | 3 | 51/34 | 6 | |
ZY568 | Environmental Graphic Design | 3 | 51/34 | 6 | |
ZY565 | Information Design | 3 | 51/34 | 7 | |
ZY556 | 3 | 51/34 | 7 | ||
ZY558 | Branding Design | 3 | 51/34 | 7 | |
Subtotal | 48 | 816 | |||
Total | 114 | 1938 | |||
Major Optional Courses | ZX543 | ★Chinese Calligraphy | 2 | 34 | 3 |
ZX222 | ★Marketing | 2 | 34 | 3 | |
ZX559 | History of Art | 2 | 34 | 3 | |
ZX560 | ★A History of Graphic Design | 2 | 34 | 4 | |
ZX548 | Chinese Painting | 2 | 34 | 4 | |
ZX547 | Basic Video Production | 2 | 34/17 | 4 | |
ZX552 | Logo Design | 2 | 34/17 | 4 | |
ZX561 | ★The advertisement appreciation | 2 | 34 | 5 | |
ZX562 | Design Cases Appreciation | 2 | 34 | 5 | |
ZX563 | Interactive Design | 2 | 34/17 | 5 | |
ZX544 | Ceramics | 2 | 34 | 5 | |
ZX556 | Contemporary Thoughts of Design | 2 | 34 | 6 | |
ZX564 | Screen Printing | 2 | 34/17 | 6 | |
ZX565 | Film Title Design | 2 | 34/17 | 6 | |
ZX566 | Design Management | 2 | 34 | 7 | |
ZX557 | Fashion Design | 2 | 34/17 | 7 | |
ZX567 | Mural Painting | 2 | 34 | 7 | |
ZX221 | 2 | 34 | 7 | ||
Subtotal | 22 | 374 | |||
Experiment Courses | SY502 | IntegratedDesign Practice | 3 | 51 | 7 |
Practice | HBUE- Required | Current Affairs and Policy | Lecture | 1-8 | |
Military Theory and Training | 2 | 1 | |||
Graduation Practice | 4 | 8 | |||
Graduation Project | 4 | 7-8 | |||
Social Practice | 2 | 1-7 | |||
School- Required | Art Investigation | 3 | 3 | ||
Major Practice | 2 | 6 | |||
Total | 20 |
Note: 1. The number behind “/”in Hours Column means practice and experiment hours.
2. “√”refers to credits required, not weekly teaching hours.
3. “★”stands for the required major optional courses, a minimum of 8 credits of which is required.
*For more information, please click onSA Programs.