From March 24 to 28, 2019, the 11th National College students Advertising Art Competition instructor training course was successfully held in Beijing.

  A total of 327 teachers from 216 colleges and universities across the country took part in the training this year. Six creative celebrities and famous scholars active in the forefront of advertising were invited to convey the latest creative information from six topics, including artificial intelligence, short video, marketing planning and brand design. The content of the course is closely in line with the advertising industry. Combined with the current situation, the instructors can further understand the development of the advertising media industry, and deeply understand the development level and application of big data and artificial intelligence technology. It opens up ideas for cultivating students' innovative spirit and ability according to local conditions.

  The advertising department of the art design institute is to Beijing to take part in the training and study of the teacher's training course for the current competition. After returning to the school, he made a comprehensive sharing of the training and the information of the front of the current Grand Prix by using the platform such as micro-mail, QQ, and 100-degree network, and from the training site to the front of the industry on April 4 in the conference room of the Art and Design Institute of the Humanities and Art Building. The case analysis and the basic strategy four angles have been brief study and report.