SBA attaches great attention to external communication, actively undergoing academic cooperation with universities and colleges in the world. In recent years, SBA successively invited a number of professors and experts from OHIO University (US), Brock University (Canada), University of London (UK), The Chinese University of Hong Kong, etc. to give face-to-face lectures, of whom Professor Tan Hui was appointed as a CHUTIAN Scholar Chair Professor in HBUE. Teaching staff such as Bao Shenghua, Wang Hong, Fu Jiarong, Zhao Wei and Chen Yun successively went to countries and regions as America, Canada, Japan, Kong Kong and Taiwan for academic visits. SBA also establishes exchange student programs with several universities as National Kaohsiung First University of Science and Technology in Taiwan. Not but not the least, SBA keeps improving its academic influence through successfully holding several international conferences entitled as Enterprise Culture and Social Responsibility, Chinese and Japanese Consumers’ Behaviors and Marketing Strategies, etc.