The 2019 annual meeting of hubei marketing association was held on November 2 in hubei university. Ye min, head of the department of marketing of our school and most of the teachers attended the meeting. Teacher Ye min's article won the second prize of the annual meeting. This conference was divided into conference report and sub-conference report. The sub-meeting reports were divided into marketing strategy, consumer behavior, brand management, integrated marketing and full-scene marketing analysis methods.

By participating in this conference and communicating with marketing researchers from universities in the province, the teachers in the department of marketing have a more profound understanding of the research frontiers and hot spots in the field of marketing, especially the research frontiers and hot spots in the four aspects of marketing research topics presented in the sub-conference.