From July 19th to 21st, the "CMAU (2024) Third Enterprise Annual Conference Xinjiang Forum" hosted by the China Higher Education Market Research Association and organized by the School of Economics and Management and the Brand Marketing Research Center of Shihezi University was held at the Shihezi University Academic Exchange Center. Song Dezhong, Deputy Commander of the Eighth Division, member of the Party Group of the People's Government of Shihezi City, and Deputy Mayor, Wang Tao, President of the China Higher Education Market Research Association and Professor of Wuhan University, and Yang Xingquan, Standing Committee Member and Vice President of the Party Committee of Shihezi University, attended the event together. The conference brought together experts and scholars from 39 universities at home and abroad, 25 enterprises and representatives of two publishing houses to discuss the theme of "new business opportunities, new development, and new impetus - innovation of Chinese enterprises' brand internationalization theory and marketing practice in the context of the the Belt and Road Initiative". Vice Dean Ye Min (Executive Director of the China Higher Education Marketing Research Association) was invited to attend the conference and presided over one of the keynote speeches.

This forum has many highlights. More than 40 top experts, scholars and business leaders, including Professor Fu Guoqun of Peking University, Professor Hu Zuohao of Tsinghua University, and Professor Wang Haizhong of Sun Yat sen University, were specially invited. There were not only theme reports of the conference, but also special emphasis on the interaction and cooperation between academic research and business practice. In thematic sharing, round table forums, open private boards, sub forums and other links, experts and scholars shared cutting-edge research results and practical experience around the theme of the forum, and in-depth analyzed the theoretical basis and practical path of Chinese enterprise brand internationalization. Entrepreneurs, by sharing enterprises' personal experience and successful cases in the international market, not only promoted the deep integration of academic research and business practice, but also The Belt and Road Initiative The international development of Chinese enterprise brands under the initiative has injected new vitality and momentum. This annual conference is a grand gathering of scholars and entrepreneurs to participate in. Through in-depth academic exchanges and practical sharing, participants have gained a more thorough understanding of the development trend and internal logic of Chinese enterprise brand internationalization.