From November 15 to 16, associate professors Zhou Qing and Wu Yuping from the Department of Marketing and Du Changyan from the School of Art and Design went to Hubei Xiangzhiyuan Green Food Development Co., Ltd. to carry out school-enterprise cooperation research activities. Ke Pingwen, deputy general manager of Xiangzhiyuan Green Food Development Co., LTD., and Fu Guoxia, manager of administrative department accompanied the whole survey activity.

Manager Fu Guoxia introduced to our research team the perfect industrial system of Xiangzhiyuan, including the processing and production of camellia seed oil with camellia tree as the core, the leisure vacation of Xiangzhiyuan Camellia estate, the development of camellia series skincare daily necessities and so on. The oil-tea planting base was rated as "China Oil-tea Demonstration Base" by China Forestry Industry Association. The company was awarded "National Intellectual Property Demonstration Enterprise" by the State Intellectual Property Office.

Associate professor Zhou Qing and Associate Professor Wu Yuping introduced the professional development status and project experience of our institute to the enterprise leaders, and proposed the overall plan on how to combine the disciplinary advantages of our institute with the actual situation of Xiangzhiyuan enterprises in the future, in terms of brand planning and subject research. Based on the current target customer base of Xiangzhiyuan,  Du Changyan talked about the future prospect of brand image design and short video operation to the head of the enterprise. We look forward to building a bridge of all-round cooperation between school and enterprise through this research activity, which is also conducive to the realization of our beautiful vision of contributing to rural revitalization and local economic development.