The 11th China Marketing International Conference 2023 (CMIC), jointly organized by Sichuan University and the Chinese Scholars Marketing Association, was held in Chengdu from June 23 to 26, 2023. The theme of this conference is "Marketing in the Context of Environment, Society, and Governance". This conference combines the domestic and international economic situation, changes in the international market, and the development status of the Chinese market to provide assistance in promoting enterprise technological innovation and building a global brand. This meeting was held in a combination of online and offline formats, with Li Xiumei, Deputy Director of the Marketing Department of school of business administration of HBUE, and Zhu Miao, Director of the Laboratory, attending the offline meeting.
At the opening ceremony, Professor Deng Fumin, leaders of Sichuan University and Dean of the School of Business at Sichuan University, and Professor Yang Zhilin from City University of Hong Kong delivered opening speeches for the conference. On June 24th, 12 scholars and entrepreneurs from well-known universities at home and abroad gave keynote speeches around the theme of this conference, covering various aspects such as digital marketing, big data marketing, omnichannel marketing, urban marketing, ESG marketing, innovation research methodology, industry university research innovation, international cooperation, etc., providing sufficient inspiration for the research and innovation of the attending scholars.
The parallel forum on the 25th was divided into 20 venues, with a total of 370 papers showcased at the conference, covering areas such as advertising management, entrepreneurship and marketing, big health marketing, big data marketing, service marketing, supply/operation/marketing cross research, consumer behavior, interactive marketing, green marketing, artificial intelligence and consumer decision-making, agricultural product marketing, live streaming marketing, and more. Each venue adopts a combination of online and offline methods, providing flexible and convenient participation for attendees.
The participation in this conference has fully expanded the international research perspective of our faculty and promoted academic exchange and integration. Especially during the conference, academic exchanges on emerging marketing research directions and research methodologies such as artificial intelligence marketing, big health marketing, and live streaming marketing provided effective guidance for the research direction of our college teachers.
