On May 29 and May 30, 2021, the 11th National University Student Market Survey of the Zhengda Cup was jointly sponsored by the Teaching Steering Committee of Statistics for Higher Schools of the Ministry of Education, the China Business Statistics Association and  China Applied Statistics Association. The Analysis Contest Finals and the Tenth Cross-Strait University Student Market Survey and Analysis Contest Mainland China Trials were held at Henan University. 208 outstanding teams from 124 schools across the country participated in the competition. After report and on-site display review, the two teams from the School of Information Management and Statistics of our school won the first and second national prizes for their scientific research methods, rigorous report content, and professional presentations.

   The team of Huang Wenhao, Le Xiaoying, Huang Yuqian, Chen Yuxuan, and Zhang Yuanwang guided by Lu Mixue, Wang Lei, Huang Xiaozhou, and Zhang Zhigang's work Excellent and Advice, Broad Circulation-User Experience of Online Video Advertising Research on Willingness and Acceptance won the national first prize. The work of the team of Bao Xinyi, Huang Zijun, Zhang Zhipeng, Ye Zi, Hu Zhiwei guided by Li Qian, Wang Lei, Xia Lun, and Liu Xingjun was awarded the National second Prize.

    The National College Student Market Survey and Analysis Competition is a professional competition for college students. The purpose of the competition is to guide college students’ innovation and practical direction, improve their professional practical capabilities in organization, planning, survey implementation, data processing and analysis, and cultivate college students’ sense of social responsibility, service awareness, market acumen, and teamwork spirit, which is useful for enhancing college innovation Practicing the level of education is of great significance to deepen the understanding of the era of big data.