From December 1st to 2nd, 2018, the 3rd "Zhixiang Cup" National College Economics and Management Experimental Teaching Case Competition Finals was held at Guangdong University of Finance and Economics, and our teaching case won the Management Group Excellence Award.
Through the online submission of works, anonymous review by experts, and popular voting on the Internet, the case of "Market Survey" course experimental teaching written by Li Qian and Wang Lei team entered the finals. This case takes the development and exploration of the Wuhan Zhengda Food Health Experience Museum as an example to train students' market research and data analysis capabilities. At the game site, Li Qian showed the teaching process of the experimental case along the case design idea-teaching organization-teaching effect path. After the expert's on-site questioning, defense and other links, I finally won the Excellence Award.
The “Zhixiang Cup” National College Economics and Management Experimental Teaching Case Competition was hosted by the Economics and Research Group of the National Experimental Teaching Demonstration Center of the Higher Education Institute. It aims to effectively train and improve students' practical ability and ability to discover, analyze and solve practical problems. Further promote the construction of experimental teaching cases and the sharing of quality resources. Since its inception in 2016, the competition has been held for three times. The third session has been received from Xiamen University, Shandong University, Shanghai University of Finance and Economics, Central University of Finance and Economics, University of International Business and Economics, Anhui University, Hebei University of Economics and Business, Chongqing Industry and Commerce. In the 63 cases of 31 universities including the University and Guangxi University of Finance and Economics, after the preliminary selection and evaluation, 14 and 20 cases were selected from the economic group and the management group respectively to enter the finals. Through the on-site defense, the judges' scores, and the audience's on-site voting, the first prize, the second prize, and the third prize of the economic group and the management team were determined.